LDC is the strategic design and branding studio of creative director, designer and artist Kerry LaCoste.

How we can help.

LDC works to strategize, create and refresh a brand’s visual and verbal assets in service of elevating the customer experience. Whether the need is identity and branding, corporate or marketing communications, content creation or web and motion design, our commitment remains the same: to listen deeply, empathize, understand, and solve visual communication challenges with clarity and purpose. We help start-ups and leading corporations alike communicate more meaningfully and resonate with their audiences through thoughtful design and brand-building.

Brands live in the hearts, minds and experiences of the people they serve — but how they are created and expressed is paramount to their success. When a brand stays true to its essence, it never feels like a façade. Ensuring your brand is authentic, aligned with your values and capable of delivering positive experiences is our ultimate goal as a creative firm.

At LDC, we embrace a human-centered design approach guided by empathy, insight and a belief that creativity is both strategic and emotional. As a designer and artist, Kerry brings an instinct for storytelling, symbolism and visual expression that helps uncover the deeper truths within a brand. This artistic perspective — combined with disciplined design thinking — allows us to create work that not only functions beautifully but also inspires, connects and elevates. This guiding philosophy has shaped our work since day one.

Why work with us?

We’ll work with you as a partner, not simply a vendor. We provide an energizing, supportive and collaborative working relationship. We believe that your success leads to ours.
We have decades of experience in high-end design, brand building and corporate communications. International acclaim may prove it, but tasteful consistent work does too.
Because good enough is never enough. Excellence, not mediocrity has always been our pursuit. We go above and beyond our client’s expectations time and time again.
You can expect the unexpected. We work passionately to deliver strategic, thoughtful, unexpected ideas and design solutions that capitalize on your business needs and goals.
First-class customer service. We communicate, period. You’ll never be left in the dark, having to wonder about your project’s status. We’re proactive, timely and responsive.

Experience 

LaCoste Design Co. (LDC) is a strategic design and branding studio based in St. Petersburg, FL, led by creative director and designer-artist Kerry LaCoste. Since founding LDC in 2005, Kerry has worked across a broad spectrum of creative roles — from visual strategist and creative director to graphic designer, art director and copywriter — bringing a multidimensional perspective to every project. His collaborations with clients, design firms, advertising agencies, marketing firms and brand-building teams have shaped a deep understanding of how to create brand identities that are both authentic and emotionally resonant.

Blending strategic clarity with an artist’s instinct for visual storytelling, Kerry brings a unique perspective to every engagement. His human-centered approach ensures that each solution is both purposeful and emotionally resonant, helping organizations express who they are with authenticity and impact.

Companies such as Abbott Molecular, Ace Metal Craft, American Bar Association, Alpa Construction, Aon Hewitt, Athenex, BenBella Books, BlackRock, Chobani, Daystar Life, Dovewing Publishing, Financial Edge Training, Gulfcoast Software Solutions, Hewitt Associates, Hinge Marketing, J. Christopher Architecture, Kraft-Heinz Food Co., Mark Joseph Photography, Mister Window, Motorola, Networlding, Nextteq International, Oklahoma Human Services, Pactimo, Pearl Brands, Premier Lifestyle, Prosperity Financial Group, Sagent Pharmaceuticals, Schiller International University, StepStone Group and many others have benefited from Kerry and his collaborator's insightful design and branding work.

Honors

Kerry LaCoste's work has been recognized nationally and internationally in many prestigious and respected design competitions and publications. Here's a short list of the most notable:

AIGA BoNE Show  /  AIGA/Triad Awards  /  Applied Arts Magazine’s (Canada): Design Annual  /  AR100  /  Communication Arts Design Annual  /  Graphic Design USA  /  Graphis  /  How Magazine   / LogoLounge /  The Mead AR Show  /  MerComm Galaxy & ARC Awards  /   Print Magazine & Casebooks  /  RockPort Publishers   /  Sappi AR & Designer Awards    

Capabilities & Services

Brand Strategy & Positioning
Name Development & Copywriting
Identity & Brand Systems  
Website Design & Development  
Social Media Brand Development
Logo Design & Development  
Marketing & Print Collateral  
Print & Digital Advertising    
Annual Reports & Corporate Communications
Photo Art Direction & Photography
Video & Motion Design  
Graphic Illustration & Iconography   
Creative Direction & Design Consulting
Music Direction & Implementation

Process

Research / At LaCoste Design Co., we start every project by immersing ourselves in the client’s world. Our goal is to thoroughly understand their business, history, competitive landscape and communication objectives. By gaining this in-depth insight, we ensure that every decision we make is rooted in a comprehensive understanding of the client’s needs, challenges and goals. We don’t just collect data — we build a foundation of knowledge that allows us to craft solutions that resonate and make a lasting impact.

Analyze  /  After gathering the necessary information, we rigorously analyze the data to uncover key insights and opportunities. We evaluate the brand’s current position in the market, customer perceptions and the competitive landscape. This analysis helps us define the key messages and positioning that will drive the creative process. Working closely with our clients, we refine this strategic direction to create a clear and compelling brand narrative that aligns with their goals.

Create  /  Creativity is at the heart of what we do. With a deep understanding of the brand’s essence, we embark on a quest for original, impactful solutions. Our focus is on crafting emotive stories that not only resonate with the audience but also inspire action and engagement. Whether developing a brand identity, a marketing campaign, or a digital experience, we aim to reveal the authentic story behind every company, product, or service — one that connects with people on a meaningful level.

Develop  / Execution is just as crucial as the idea itself. With a focus on both form and function, we ensure that each project is meticulously developed to meet and exceed our clients’ expectations. From print collateral to web-based platforms, we leverage the latest tools, technologies and production expertise to deliver high-quality results. Our team’s diverse skill set allows us to seamlessly integrate design and functionality, providing clients with a final product that is as visually striking as it is effective.

Elevate  /  Our ultimate goal is always to elevate. We strive to enhance the perception, perceived value and relationship of our clients' businesses with their target audiences. Every design decision is made with the intent to elevate the brand's status, boost its recognition and strengthen its connection with customers. By creating visually compelling and strategically sound solutions, we ensure that our clients not only meet their goals but surpass them, fostering long-term brand loyalty and success.