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LaCoste Design has been involved from day one developing the strategy and
brand—in conjunction with the Sagent marketing team—for this start-up generic
injectables pharmaceutical company. After advising top level executives to retain
the original Sagent logo—created when initial funding was being secured—we
have continuously refined, developed and improved their branded communica-
tions since the summer of 2006. And the journey continues.
brand—in conjunction with the Sagent marketing team—for this start-up generic
injectables pharmaceutical company. After advising top level executives to retain
the original Sagent logo—created when initial funding was being secured—we
have continuously refined, developed and improved their branded communica-
tions since the summer of 2006. And the journey continues.