Here's a behind-the-scenes look at some logo exploration for an identity project we collaborated on with Bob Buchannan of Buchannan Design. Bob had a long standing relationship with Scarborough, a market and data research company, and wanted some outside design exploration and fresh eyes. This is just a small fraction of all the creative options we explored. But it's the typical way we approach identity projects at LaCoste Design. We may only present 3 - 5 final options for the first client presentation, but we've done plenty of homework to be confident in our recommendations.